Minimum Advertised Price / Minimum Resale Price:

Jen & Co is committed to providing our customers with high-quality products. In order to provide our customers with a high-quality brand and fair trade, we have to establish a Minimum Advertise Price (MAP) and Minimum Resale Price (MRP) to protect the profitability of our retailers.

Our MAP is 2.2 - 2.8x of our wholesale price. MRP is 2x our wholesale price. If items are being sold online, the price should match our MAP.

Off-season items are exempt from meeting the MRP. Occasional storewide sales are allowed, but the price must be marked down by a percentage.

If we find that these requirements are not being met, we reserve the right to cancel orders or close accounts.

If you have any questions, please contact us at